Vertical Product Marketing Manager – San Jose

Employer: Cinci Engineering

Position: Vertical Product Marketing Manager

Base Compensation: $135-$159K

Department Description Come work for the leader in fast growing enterprise WLAN market as a product marketing manager tasked with global revenue and growth responsibility in key target verticals Scope of Responsibilities/Expectations You will be responsible for: •Creating and drive execution of the global product go-to-market strategy •Develop core product positioning, and compelling, differentiated messaging •Define competitive positioning for existing and future products •Identify key product features necessary for success •Collaborate with corporate marketing to deliver product collateral, demos, sales training and other product marketing materials to drive incremental sales •Collaborate with corporate marketing to develop and execute comprehensive awareness, demand generation and channel programs to drive growth •Be the vertical subject matter expert, communicating product messaging to customers, analysts, journalists, and other market influencers. •Evangelize product through Sales teams and other internal marketing groups •Interface proactively with customers and prospects to gather market information. Present findings to Sr. Staff and speak externally about experiences.
Required Skills
Minimum 5+ years experience of product marketing experience. Bachlers Degree in Marketing, Business, Economics or Engineering.
Job Description
Creation of vertical focused go-to-market strategy and plans for Enterprise networking infrastructure market
•Execution of comprehensive product marketing plans in key verticals
•Demonstrated ability to contribute to strategic thinking and influence product/messaging direction
•Experience creating and executing detailed go-to-market plans that drive revenue
•Strong skills in developing and delivering outbound product messages

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